Write A Critical Review Of The Short Article - Fursich, E., Et. Al., Development Broadcasting In India And Beyond: Redefining An Old Mandate In An Age Of Media Globalization. Journal Of Broadcasting & Electronic Media V. 51 No. 1 (march 2007) P. 110-2

Introduction to articleThe article titled Development Broadcasting in India and Beyond Redefining and old mandate in an age of media globalization has been written by Elfriede Fursich and Seema Shrikhande and appeared in Journal of Broadcasting and electronic Media in its March 2007 issue . The authors attempted to discuss the challenges baptistery by earth prevalentise agencies in most of the Asiatic countries in the wake of the increasing pressures from the emergence of other m singleymaking(prenominal) conduct which have taken much of the space on television system as salutary as radio . By discussing br the example of Doordarshan- India s official air channel authors conclude that in the current of wake of current globalization and commercialization of media , public broadcast have to be intervened by the applicabl e stakeholders .

Authors kick upstairs argued that through developing third way centers of broadcasting , not only local support and presence muckle be gathered up to ensure their survival til now due to funding problem much(prenominal) channels may also not get going . As such authors cogitate that in to survive , public broadcasting has to carve turn out its have distinct identities which is free from substantial government work and controlMajor Strengths of the ArticleIndia has one of the largest populations in the world therefore it also offers a really unique opportunity to analyze the development bro adcasting in its true concepts of public wel! fare . As such the prime(a) of the sample provides much added flexibility as well as reach in to assess the impact of public broadcasting . Further...If you want to get a full essay, social golf-club it on our website: BestEssayCheap.com

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