Russell Hobbs Communication Strategy

|[pic] | |IMC Individual Assignment | |IMC 706003 | |Liesl Allen | Contents page ContentPage crook Russell Hobbs bill entry3 Question iodine The target market4 Question two set beauteousness7 Question Three Integrated marketing Communication9 Question iv The system10 Bibliography15 Russell Hobbs Elegantly modern, traditionally stylish According to the website, http://www.russellhobbs.co.uk/about_us.html, the Russell Hobbs tarnish was “founded in 1952 by Bill Russell and Peter Hobbs.” It is also said that “the whang off has led the way by introducing crossroads which offer actual consumer ben efits and scientific advancement.

” With products such as kettles, toasters, coffee makers, cookware, floor bid and irons, the Russell Hobbs brand continues to be synonymous with prime(prenominal), elan and innovation for over 50 years. Russell Hobbs was the first company to use a combining of glass, chromium-plate and wood in an appliance lam. With gleaming chrome outlining sculptured glass, this track down offers crisp, clean lines that look good on intro in any kitchen. It is said that Russell Hobbs is “known for its innovation, tone of voice and path in the small electrical appliance ma rket.” Their number one objective is i! n the quest for quality; quality is paramount to the Russell Hobbs brand and the values associated with the brand include, innovation, trend-setting style, visual appeal, as thoroughly as aspiration. Their Products Research shows that Russell Hobbs has been expanding and creating depth in its product range for many years. The brand has three main choices of style in appliances, namely: • High tech – the range styled,...If you postulate to get a full essay, order it on our website: BestEssayCheap.com

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