Industry Analysis For Kraft Heinz Crystal Light Essay

Industry Analysis for Kraft Heinz Crystal Light By: Jenna Senn, Carly Schlager, Ellie Fiskio, Kevin Rosser, and Colin Barsella Table of Contents Company and Brand History†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 Segmentation, Targeting, and Positioning†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 SWOT Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 Environmental Scanning/Market Summary Consumer and Social Factors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦...9 Economic Factors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...10 Technological Factors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....11 Competition†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...............11 Other Factors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.11 V. Works Cited†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...12 Company And Brand History of Kraft Heinz/Crystal Light Crystal Light is a brand of flavored powdered drink mix. It is a low-calorie beverage mix that is used to change the flavor of the water. It is sweetened with a combination of aspartame, acesulfame potassium, sucralose, and or sugar. Crystal Light is a brand within the Kraft Heinz company. Crystal Light was originally launched in 2004 with their single-serve â€Å"On the Go† packets. They were for flavoring one beverage and taking it wherever you wanted to go. Eventually, in 2009, it was redesigned and became available in multi-serve packages, for flavoring larger drinks. Then, in 2010, Kraft came out with a new design for Crystal Light called Pure Fitness. It is a naturally sweetened low-calorie fitness drink mix sweetened with sugar and Truvia, and is currentlyShow MoreRelatedPorters 5 on Kraft Foods1703 Words   |  7 Pagesis the president of kraft His 7 step bussiness model is to drive growth is DISCOVERY: find out what works STRATEGY: focus through lenses VISION: find a simple hook EXECUTION: clarify and deligate ORGANIZATION: build collaborative networks METRICS: manage numbers and tell stories Headquartered in Northfield, Illinois, Kraft Foods (KFT) is the largest food and beverage company in the U.S., and is the second biggest worldwide. Kraft was founded in 1903 by James L. Kraft and, after inventingRead MoreKraft Foods11755 Words   |  48 PagesINTEGRATED COMPANY ANALYSIS Andy Fleming †¢ Laura Hausfeld †¢ Brett Hoerz †¢ Anna Lyman †¢ Eduardo Saenz DECEMBER 15, 2010 1 TABLE OF CONTENTS EXECUTIVE SUMMARY COMPANY OVERVIEW COMPETITOR OVERVIEW GLOBAL GROWTH STRATEGY - â€Å"HITTING OUR SWEET SPOT† OREO IN INDIA: MARKETING ANALYSIS TARGET SEGMENT POSITIONING MARKETING MIX (PRODUCT, PLACEMENT, PROMOTION, PRICING) COMPETITOR ANALYSIS 3 3-4 4 4-5 5 6 6-8 8 8 8-9 9 9-11 11 12 13 14 14-15 15 16 17 18 19 19 20 20 21 21 22 23 24 25 26 27 28 29 30-31Read MoreProcessed Cheese and Kraft Foods30876 Words   |  124 PagesKraft Foods 2011 TABLE OF CONTENTS Executive summary(KH) 6 Indroduction(ME) 7 Background/ History of Kraft (ME) 7 Mission Statement(ME) 8 Major Goals(ME) 12 Business(ME) 12 Corporate and Environmental Philosophy(ME) 12 Mission Statement Analysis(ME) 13 Strategic Evolution(KH) 13 Intended Strategies(KH) 14 Emergent Strategies(KH) 16 Stakeholders(CB) 20 Internal(CB) 20 External(CB) 22 Kraft’s Organization and Structure (YL) 23 Purpose of the Report(KH) 26 ExternalRead MoreKraft Annual Report99993 Words   |  400 PagesKRAFT FOODS INC (KFT) 10-K Annual report pursuant to section 13 and 15(d) Filed on 02/28/2011 Filed Period 12/31/2010 UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 (Mark one) FORM 10-K [X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2010 OR [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 COMMISSION FILE NUMBER 1-16483 Kraft Foods Inc. (ExactRead MorePricing for Convenience Goods12585 Words   |  51 Pagesproduct life cycle. 5. Identify the stages in the new-product development process. 6. Describe how products are identified. 7. Outline the different types of pricing objectives. 8. Discuss how prices are set in the marketplace. 9. Explain how breakeven analysis can be used in pricing strategy. 10. Differentiate between skimming and penetration pricing strategies. 12-2 Product and Pricing Strategies Chapter Overview [CH 12 product Bundle of physical, service, and symbolic attributes designedRead MoreAccounting 1-4 Chapter100452 Words   |  402 Pagesâ€Å"rigged.† Similarly, people won’t â€Å"play† the stock market if they think stock prices are rigged. In recent years the financial press has been full of articles about financial scandals at Enron, WorldCom, HealthSouth, and AIG. As more scandals came to light, a mistrust of financial reporting in general seemed to be developing. One article in the Wall Street Journal noted that â€Å"repeated disclosures about questionable accounting practices have bruised investors’ faith in the reliability of earnings reportsRead MoreCost Accounting134556 Words   |  539 Pagesfor COST ACCOUNTING Creating Value for Management Fifth Edition MICHAEL MAHER University of California, Davis Table of Contents Chapter 1 Cost Accounting: How Managers User Cost Accounting Information Chapter 15 Using Differential Analysis for Production Decisions Chapter 2 Cost Concepts and Behaviour Chapter 16 Managing Quality and Time Chapter 3 Cost System Design: An Overview Chapter 17 Planning and Budgeting Chapter 4 Job Costing Chapter 18 Flexible BudgetingRead MoreBrand Building Blocks96400 Words   |  386 Pages which are under the control of the organization, cause many of the formidable problems facing brand builders today. 1. Pressure To Compete On Price There are enormous pressures on nearly all firms to engage in price competition. In all industries from computers to cars to frozen dinners to airlines to soft drinks, price competition is at center stage, driven by the power of strong retailers, value-sensitive customers, reduced category growth, and overcapacity (often caused by new entrantsRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesof systematic study. Identify the major behavioral science disciplines that contribute to OB. Demonstrate why few absolutes apply to OB. Identify the challenges and opportunities managers have in applying OB concepts. Compare the three levels of analysis in this book’s OB model. MyManagementLab Access a host of interactive learning aids to help strengthen your understanding of the chapter concepts at www.mymanagementlab.com cott Nicholson sits alone in his parents’ house in suburban BostonRead More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 Pagesto Statistics and Data Analysis This page intentionally left blank Introduction to Statistics and Data Analysis Third Edition Roxy Peck California Polytechnic State University, San Luis Obispo Chris Olsen George Washington High School, Cedar Rapids, IA Jay Devore California Polytechnic State University, San Luis Obispo Australia †¢ Brazil †¢ Canada †¢ Mexico †¢ Singapore †¢ Spain †¢ United Kingdom †¢ United States Introduction to Statistics and Data Analysis, Third Edition Roxy Peck

Causes And Consequences Of Marine Organisms - 1422 Words

INTRODUCTION Anthropogenic CO2 release into the atmosphere has led to increasing temperatures in the atmosphere and in the ocean (CITA). Greater amounts of CO2 is causing the oceans to become more acidic (Caldeira Wickett, 2003; Ross et al., 2011). Oceans capacity to absorb CO2 from the atmosphere is making them become more acidic (Caldeira Wickett, 2003; Portner, 2008) Oceans’ average surface temperature are predicted to rise up to 1.5 C by 2050 and 3 C by 2100 (Donelson et al., 2011; PONER MAS CITAS), simultaneously oceans’ surface pH will decrease from a level of 8.1–8.2 by 0.3–0.5 units by 2100 (pH 7.6–7.9) and 0.7–0.77 units by 2300 (pH 7.33–7.5) (Caldeira Wickett, 2003; Donelson et al., 2011). These variations in the†¦show more content†¦Elevated temperatures aggravate oxygen limitation by leading to a higher demand of it from species and by reducing its solubility causing fish with larger individuals to be more thermally sensitive to oceans’ warming (Neuheimer et al., 2011; Pà ¶rtner, 2008; Pà ¶rtner Knust, 2006; Rodnick et al., 2004). In addition eggs and larvae of some fish species have been observed to have narrower thermal windows. In larvae this is due to their small body size, higher metabolic rate, and lower energy reserves (Pà ¶rtner Farrel, 2008; Rijnsdorp et al., 2009). If all size groups are affected within a population, abundance, recruitment success and productivity can be negatively affected (Neuheimer et al., 2011; Pà ¶rtner Knust, 2006). Some species have the capacity to acclimate to changes in temperatures. Acclimation is the organisms’ capacity to modify phenotypical traits that alter their physiology, behaviour or morphology to fit the environmental conditions (Donelson et al., 2011). According to Agilleta (2009, in Donelson et al., 2011) there are two types of acclimation, reversible and developmental. Reversible acclimation refers to the controlled responses to daily or seasonal environmental fluctuations; while developmental acclimation involves the permanent

Olaudah Equiano a Narrator of Persuasion Free Essays

In The Interesting Narrative of the Life of Olaudah Equiano, Olaudah Equiano skillfully represents the equal capabilities of nobility and intelligence from the African people forced into slavery. While his writing is steeped with a high acumen and earnestness, there is also a lingering sense of withholding that comes forth to the modern reader. Between the time of Equiano’s tribulations and the time he penned his narrative, it was not the belief of the majority of Americans and Europeans that such slavery was wrong or evil–obvious by its long-standing practice. We will write a custom essay sample on Olaudah Equiano: a Narrator of Persuasion or any similar topic only for you Order Now While our society today is much more privy to the certain horrors that occurred during the era of slavery, the people of this time were not so enlightened or understanding. This narrative was ever so delicate in order to make the readers accept the imminent need for emancipation of slaves. While his subject matter is a necessary base to his argument of equality for slaves, the true means of persuasion come from his tone and understanding of how exactly to address the white readership at the time of publication. His narrative is painstakingly tactful in the execution of such a tale during such a time. Equiano administers small doses of his hardships, tempered with his lightened, distanced recall, as well as his accounted fondness of the kind few he met throughout his journeys. By this systematic manner of narration, this piece works harder at being a persuasive work rather than a blunt historical account. The first thing to consider when reading this narrative is the calmness that constantly prevails in Equiano’s tone. He keeps a rather composed demeanor in relation to the tumultuous events he describes. For example, when he explains the process of the buying market, he writes: â€Å"On a signal given (as the beat of a drum), the buyers rush at once into the yard where the slaves are confined, and make choice of the parcel they like best. † (1231). Instead of giving in completely with the emotional charge such a scene would produce, he removes himself to continue an unruffled tone. He sets the scene with this sentence before further developing the horrors in order to ease the reader into it. The use of the word â€Å"parcel† within this analogy puts him at a distance from the situation which further enables a calmer tone. Calm–yet the comparison of the slaves to â€Å"parcels† is still gripping by its reduction of people to mere idea of a package or item nonetheless. By extracting himself and explaining from a removed point of view, he can relate the events in an easier manner for the edification of the reader. As he continues with the explanation of the buyers market, he renders an almost clinical tone in order to suppress an all too emotional or frenzied retelling. He later states, â€Å"In this manner, without scruple, are relations and friends separated, most of them never to see each other again. † (1231). For such a terrifying thing, he remains short and to the point. Equiano does not over indulge in describing these events he experienced, but delivers them in a balance of composure for the palpability of the reader. While his tone enables the reader to take in his story without being overwhelmed with the harshness of his tale, he also continually addresses the reader personally, which imbues a deeper connection between author and reader. Equiano spends a deal relaying background information as to his own personal roots and heritage in order to impart a further sense of himself to the reader. Immediately after doing so, he states, â€Å"I hope the reader will not think I have trespassed on his patience in introducing myself to him, with some account of the manners and customs of my country. † (1222). He takes great care in endearing himself to the reader in order to enhance their reception of him, especially as he is in the delicate position of being a representation of the slave population as well. In his efforts of persuasion, his image is of the utmost importance to his cause, therefore such declarations are helpful. Within such small statements he delivers and air of compassion and conscientiousness towards the reader. He later addresses the reader once again when he finally receives the document expressing his freedom: â€Å"As the form of my manumission has something peculiar in it, and expresses the absolute power and dominion one man claims over his fellow, I shall beg leave to present it before my readers at full length. † (1238). Here he shows the reader how earnestly he wishes them to know all that he has to share. This direct dialect towards the readers invites them to be a participant of his narrative by actively considering their thoughts and feelings. Equiano is very astute in making these requests to the reader because it fosters a feeling of connection to the material and a relation to the author. The more he succeeds in fortifying the bond between author and reader, the more he succeeds in ultimately persuading them to see how important it is that others like himself be free from such painful events. The most clever action Equiano employs in his narrative is his told exclusion. As he lays out the horrors he suffered during his passage across seas– stench, sickness, starvation, abuse, deaths–the vision becomes very terrifying and depressing. Today, it is known that these instances are only superficial to the true extent of the horrors on these slave ships, but such matters were far too delicate to publish at the time, and many people would most likely have rejected such a story as a fallacy. Equiano writes, â€Å"In this manner we continued to undergo more hardships than I can now relate, hardships which are inseparable from this accursed trade. † (1230). While it seems like a simple statement, it works on the minds of the readers in a way that is fulfilling to Equiano’s objective. He leaves out the greater hardships, yes, but he lets the reader know that he did, and warns them that they were ultimately worse than they could handle. Much like in a movie when a scene cuts from something scandalizing, the implication is enough to stir the viewer. Equiano employs this same device in his narrative. After telling in detail the more superficial horrors, he delivers an image to the reader that is enough to offset them without turning them away, but they still do not fully understand at this point. Insinuating there is far more instills an uncomfortable nagging within the reader as to what exactly Equiano is leaving out. Equiano also assuages the reader by including white individuals of heroic character that he encountered. The element of race is of course very strong within such a text. Here, an emancipated African is addressing a large white readership about his struggles against his white oppressors–nothing short of sensitive. By showing his lack of bias towards race, but appreciation for character, he develops an sense of neutrality that is inviting for the readers. The reader’s first encounter with a very upright white character is Richard Baker. In Equiano’s description of him, he writes, â€Å"He was a native of America, had received an excellent education, and was the most amiable temper. † (1233). These are all characteristics that many readers would perhaps use in their own descriptions most likely, making him a relatable figure. His dynamic changes when Equiano later describes their relationship: â€Å"Soon after I went on board, he showed me a great deal of partiality and attention, and in return I grew extremely fond of him. We at length became inseparable; and, for the space of two years, he was of very great use to me, and was my constant companion. † The relationship of these two men was not just of distant appreciation, but he says they were companions. He portrays to the reader an honest, mutually rewarding friendship between a white man and a black man. This was not exactly a conventional friendship of the time, and he goes to describe their interactions with one another, between education, and the trials they faced aboard the ship where they would cling to each other when in fear. Richard Baker is not portrayed as one who elevated himself above Equiano, but treated him like an equal. His characterization is one to be admired by readers. When Richard dies, he continues his description of him while relating the sadness of his loss: â€Å". . . I lost at once a kind interpreter, an agreeable companion, and a faithful friend; who, at the age of fifteen, discovered a mind superior to prejudice; and who was not ashamed to notice, to associate with, and to be the friend and instructor of . . . a slave! † (1233). In this statement, he shows the reader a tie between his nature and his morals; he was a noble person who did not accept belittling or segregating blacks into a category outside his own humanity. Richard Baker is a very important character to the objective of Equiano because he serves as a template for the readers to aspire to. Another important white character is Robert King, the one who allows Equiano to finally purchase his freedom. With Robert, it is not as much his character that is the focus, but his very vital action which draws admiration. When Equiano finally brings Robert the forty pounds sterling for his freedom, he writes â€Å"My master then said he would not be worse than his promise; and, taking the money, told me to go to the Secretary at the Register Office, and get my manumission drawn up. These words of my master were like a voice from heaven to me. † (1237). This is a very indispensable part of Equiano’s story because it is the very apex on which his struggling as one who is owned is overturned. Robert gains nobility in securing a way for Equiano to gain such freedom. Through Robert King’s actions, the reader can see how monumental giving a slave their freedom can be. Equiano persevered through a great deal to accomplish this masterful narrative. What comes forth is a work of cunning that is highly thoughtful in its persuasiveness. As can be seen, he is very systematic in his way of pulling the readers into his narrative. He allows the reader to wade into his heartbreaking story by guiding them with a calm tone, then endears himself by establishing a personal dialect. The usual author to reader relationship is brought to a human to human level. Equiano’s shrewdness in knowing what should be shared and what to leave as implications for the reader to administer their own imagination to. By this discernment he delivers a novel that works accordingly with the sensitivity of the time. He delivers relatable characters to the white readership that establish not only a further way to connect to the story, but also an example of conduct and treatment white people should extend to the black people and slaves. While the story is important to showing the readers how horrible the forced life and trading of slaves is, it is his technique and devices of narrating that deliver this from a story of tribulation to a motivator for change. How to cite Olaudah Equiano: a Narrator of Persuasion, Papers

A Dolls House Henrik Ibsen (1828

A Dolls House Henrik Ibsen (1828-1906) Essay A Dolls House Henrik Ibsen (1828-1906)A Dolls HouseHenrik Ibsen (1828-1906)Main CharactersTorvald Helmer He is a lawyer who hasbeen promoted to manager in the bank. Nora She is Torvalds wife who is treatedlike a child by Torvalds but leaves in the end because of it. Krogstad He is the man Nora borrowedmoney from to pay for the trip to Italy. Dr. Rank He is an admirer of Nora whohas spinal TB and announces his death at the end of the play. Minor CharactersChristine Linde She is an old friendof Nora who comes to Nora and asks her to ask her husband for a job. The children Nora plays with her childrenand treats them like dolls. SettingHelmers Apartment The entire play takesplace at the apartmentTorvalds study a door leads from thestage into an imaginary room which is Torvalds study where some off-stageaction takes place. Ballroom This is where Nora danced theTarantella. PlotThe story starts on Christmas eve. Nora makes preparation for Christmas. While she eats macaroons, Dr. Rank and Mrs. Linde enters. Rank goes to speak with Torvald whileLinde speaks with Nora. Linde explains that her husband has diedand that she needs to find a job. Nora agrees to ask her husbandto give Linde a job at the bank. Nora tells her about borrowing moneyto pay for the trip to Italy for her and her husband. She explainsthat Torvald doesnt know that she paid for it. Rank leaves the studyand begins to speak with Nora and Linde. He complains about the moralcorruption in society. Krogstad arrives and goes to the study totalk to Torvald about keeping his job. A few minutes later, he leavesand Rank comments that Krogstad is one of the most morally corrupt peoplein the world. Rank and Linde leaves and Krogstad reenters. He tells Nora to ask her husband to keep Krogstad, or else he will revealNoras crime of forgery. Krogstad leaves and when Torvald reenters,Nora asks him not to fire Krogstad. Torvald says that he must firehim because of his dishonesty and because he gave Krogstads job to Linde. Torvald returns to his study. The Nurse, Anne-Marie, enters and givesNora her ball gown. Anne-Marie explains that she had to leave herchildren to take the job taking care of Nora. Anne-Marie leaves. Linde returns and begins to help Nora with stitching up her dress. They talk for a while about Dr. Rank. Torvald enters and Linde leavesto the nursery. Nora asks Torvald again not to fire Krogstad andTorvald refuses. He gives Krogstads pink slip to the maid to bemailed to Krogstad. Torvald leaves to his study. Rank entersand tells Nora about his worsening illness. They talk and flirt fora while. Rank tells Nora that he loves her. Nora said thatshe never loved Rank and only had fun with him. Rank leaves to thestudy and Krogstad enters. He is angry about his dismissal and leavesa letter to Torvald explaining Noras entire crime in the letter box. Nora is frightened. Nora tells Linde about the matter and Linde assuresher that she will talk to Krogstad and set things straight. Lindeleaves after Krogstad and Rank and Torvald enter from the study. They help Nora practice the tarantella. After practice, Rank andTorvald exists. Linde enters and tells Nora that Krogstad left town,but she left a note for him. Nora tells her that shes waiting fora miracle to happen. That night, during the dance, Linde talks toKrogstad in Helmers apartment. She explains to him that she lefthim for money, but that she still loves him. They get back togetherand Krogstad decides to forget about the whole matter of Noras borrowingmoney. However, Linde asks Krogstad not to ask for his letter backsince she thinks Torvald needs to know of it. Both leave and Torvaldand Nora enter from the dance. Torvald checks his letter box andfinds some letters and two Business cards from Dr. Rank with black crosseson them. Nora explains that they mean that Rank is announcing hisdeath. After the bad news, Torvald enters his study and Nora preparesto leave. However, before she can get out the door, she is stoppedby Torvald who read Krogstads letter. He is angry and disavow s hislove for Nora. The maid comes with a letter. Torvald read theletter which is from Krogstad. It says that he forgives Nora of hercrime and will not reveal it. Torvald burns the letter along withthe IOU that came with it. He is happy and tells Nora that everythingwill return to normal. Nora changes and returns to talk with Helmer. .u7280bbcb3aa5204f25b87edcfab5d1d2 , .u7280bbcb3aa5204f25b87edcfab5d1d2 .postImageUrl , .u7280bbcb3aa5204f25b87edcfab5d1d2 .centered-text-area { min-height: 80px; position: relative; } .u7280bbcb3aa5204f25b87edcfab5d1d2 , .u7280bbcb3aa5204f25b87edcfab5d1d2:hover , .u7280bbcb3aa5204f25b87edcfab5d1d2:visited , .u7280bbcb3aa5204f25b87edcfab5d1d2:active { border:0!important; } .u7280bbcb3aa5204f25b87edcfab5d1d2 .clearfix:after { content: ""; display: table; clear: both; } .u7280bbcb3aa5204f25b87edcfab5d1d2 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u7280bbcb3aa5204f25b87edcfab5d1d2:active , .u7280bbcb3aa5204f25b87edcfab5d1d2:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u7280bbcb3aa5204f25b87edcfab5d1d2 .centered-text-area { width: 100%; position: relative ; } .u7280bbcb3aa5204f25b87edcfab5d1d2 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u7280bbcb3aa5204f25b87edcfab5d1d2 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u7280bbcb3aa5204f25b87edcfab5d1d2 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u7280bbcb3aa5204f25b87edcfab5d1d2:hover .ctaButton { background-color: #34495E!important; } .u7280bbcb3aa5204f25b87edcfab5d1d2 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u7280bbcb3aa5204f25b87edcfab5d1d2 .u7280bbcb3aa5204f25b87edcfab5d1d2-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u7280bbcb3aa5204f25b87edcfab5d1d2:after { content: ""; display: block; clear: both; } READ: Theoretical Perspectives Of HRM For Ryanair Commerce EssayShe tells him that they dont understand each other and she leaves him. Symbolsblack hat and black cross symbolizesdeathFisher girl costume symbolizes Noraspretending to enjoy her life. Italy symbolizes the good false imageof Noras life. Norway symbolizes reality. Doll House symbolizes the tendency ofthe characters to play roles. Toys symbolizes the act of pushing theroles onto Noras children. Macaroons symbolizes Noras deceit toher husband. Tarantella symbolizes Noras agitationat her struggle with Krogstad and with her husband. Christmas tree symbolizes the mood ofthe play. Stockings symbolizes Noras attitudetrying to please men and her flirting with Rank. Letter box and letter symbolizes a trapfor Nora and the cause of her demise. embroidery symbolizes the stereotypespressed on woman. ring symbolizes the marriage, and theend of it. skylark symbolizes the way that Torvaldtreats Nora like a child. StyleIbsen writes typical of the ways that thecharacters might talk in relation to their position and their relationshipwith each other. For example, the way that Torvald speaks with Norashows that he condescends to her and that Nora enjoys it. Krogstadspeaks sternly but softens up when Linde tell him she still loves him. Dominant PhilosophyA person cant be happy when falling intothe mold of someone else. To be happy, one must be oneself and knowoneself. Since all of Noras life, she followed right behind herfather and her husband, she did not know herself and had to leave to learn. QuotesHELMER: My little songbird mustntdroop her wings. Whats this? Is little squirrel sulking?Torvald asks this to Nora after she returned from shopping at the startof the play. NORA: Ive the most extraordinarylonging to say: ?Bloody hell!' Nora says this to Rank and Lindeexpressing her desire to rebel against her husband. RANK: Oh, a lawyer fellow calledKrogstad you wouldnt know him. Hes crippled all right; morallytwisted. But even he started of by announcing, as thought it werea matter of enormous importance, that he had to live. Rank tellsthis to Nora and Linde expressing his philosophy about morally corruptpeople corrupting society using Krogstad as an example. NORA: Never see him again. Never. Never. Never. Never see the children again. Them too. Never. never. Oh the icy black water! Oh that bottomless that -! Oh, if only it were all over! Nowhes got it hes reading it. Oh, no, no! Not yet! Goodbye,Torvald! Goodbye, my darlings. Nora says this to herself whenTorvald had left to his study to read the mail. She prepares to leaveand possibly commit suicide.